Search Engine Optimisation
SEO, Search Engine Optimisation is essential to any website. One of the most important aspects, however, when building a website, is to make sure it is "search engine friendly". This is the most basic aspect part of any search engine optimisation and many websites are not built correctly in the first instance.
This basically means that when a search engine visits your website, it is able to navigate through your website and be able to read and document the content of it. We make sure that all of our websites are built so that they are navigable by search engines and we also submit you to a range of search engines as part of the service.
The second part, or probably the most important part of SEO is the content. You need to ensure that the content of your website is targeted towards your intended audience, including the key search terms that your potential clients will use to find you. We can assist here with our content creation service which includes SEO work. Your articles need to be informative, unique and well written. You also have to make sure that you keep the content flowing regularly. The search engines want relevant content and they want it regularly!
If you are new to search engine optimisation, this is an explanation from Google as how the basics of how search engines operate.
We will research your market sectors, with your assistance and experience and compile a list of important keywords and phrases, which we make sure are added to the META Tags of your website and also your website content. We also optimise all URLs, navigation buttons, text links and images, before submitting your site to search engines.
This is how Google treats Meta Tags and how important they are to search engine optimisation:
We create a Webmasters account for you as part of our service. We then create a XML website map for your website and make sure that it is authenticated by Google, Yahoo and Bing. This way, we ensure that your pages are accessible by search engine spiders. These search engines make up most of all searches, worldwide. We also undertake a full search engine submission to many other search engines and directories as part of the initial development project.
We will run a report on your website, which will match the performance of your website against a number of your competitors and websites that perform well on search engines. We can then undertake an ongoing search engine optimisation and link building campaign for you.
THE most important aspect to ongoing and long term search engine optimisation is to use unique and engaging content and keep your website updated regularly!
Many people want high level search engine positions, but do not want to add content on the website because of time or other restrictions. YOu need to create good quality content and keep updating the website with a blog, news or articles on a regular basis. Make sure you also post your stories on to your social media accounts and always link back to your website.
It is very important to note that you will not get good search engine positions without good quality content and activity.
If any company contacts you and guarantees top search engine positions, then streer clear of them at all costs, as they are also many tactics that can be employed, which can have a negative impatc on your search engine positions and can even get your website blocked!
Here are some important guidelines from Google:
We offer high quality content creation services and can create articles and news stories for your website. Each story or article will consist of a minimum of 400 words per article and will be researched and written by our own copywriter. The article will be optimised for search engines, added to your website and posted to social media. All activity is arrange on a non contract basis and you can pick and choose what we do, and how often we do it!
We optimise every website we build as part of th project cost and we also provide ongoing support where required. Call us for a quick chat.